The Attention Economy: How Healthcare Brands Can Actually Break Through
In the attention economy, HCPs filter out non-essential content. To engage them, healthcare brands must prioritize education, peer influence, and omnichannel strategies. Discover how interactive, peer-led content drives better engagement.
Why Lifescience Brands Are Not (Very Well) Equipped for the Attention Economy
Lifescience brands compete in an overwhelming, noisy space—navigating compliance, complex messaging, and an audience flooded with information in the attention economy.