Let’s face it: attention spans are challenging, and the days of expecting healthcare professionals (HCPs) to sit through hour-long unidirectional lectures are over.
Between patient appointments, administrative work, and staying updated on the latest treatments, even 10 minutes of focused time can feel like a luxury. Microlearning – delivering information in small, digestible chunks isn’t just a trend; it’s becoming a necessity. But how do you create content that respects their limited time while still delivering meaningful value?
1.No. We’re not goldfish.
Spoiler alert: The study by Microsoft which revealed that the average attention span has dropped to 8 seconds is false. Microsoft has since removed the report from its website. Statistic Brain has created an infographic about a non-scientific experiment intended to demonstrate that the misleading 8-second statistic is a hoax. Two years after the bogus “goldfish” stat came out, Deloitte released a report saying that 73% of people had binge-watched a show, meaning they’d watched 5 hours of content in a single sitting.
2. However, time is of the essence: What Is Microlearning?
Microlearning entails breaking down complex topics into bite-sized lessons that concentrate on specific objectives. Consider it the espresso shot of education—quick, potent, and effective.
3. Practical Tips for Designing Microlearning Content
- Be Visual: Use infographics, short videos, or interactive charts to convey key points quickly.
- Focus on One Idea: Each microlearning module should address a single topic or question.
- Test Retention: Incorporate quick quizzes or scenarios to reinforce understanding.
4. Case Example
A leading medical device company shifted from lengthy product demos to a series of two-minute videos focusing on individual device features. HCP engagement increased by 45%, and product adoption followed suit.
Main Takeaways
- Microlearning respects your audience’s time while delivering targeted education.
- Immersive experiences and interactivity enhance retention and engagement.
- Short, focused modules are the future of HCP learning.
Curious how immersive micro learning can transform HCP education? Explore our approach here